Feed: Inside Quixtar
Posted on: Friday, February 29, 2008 3:11 PM
Author: Beth Dornan
Subject: Ronaldin - who?
| I openly admit I don't really watch sports. Or follow politics. I figure I have a lot of things to track and follow (children, work, weather, what's for dinner) andI don't have room for sports as a distraction. Plus, my husband is an avid fan of many sports so he more than makes up for my nonchalance. My reputation for being relatively clueless about sports is so bad, that Robin Luymes was nearly astonished in a meeting this week when I named all the Team Nutrilite athletes and came pretty close to matching them to their events. So when I learned that Nutrilite was adding Ronaldinho to its Team Nutrilite roster of world-class athletes, my reaction was, Ronaldin-who? But Nutrilite's sponsorship of Ronaldinho, I was soon informed, is a very big deal. Ronaldinho is the most marketable soccer player in the world -- even bigger than Beckham. He has a higher E-score celebrity ranking than Oprah, as reported in Forbes. And like the other Team Nutrilite athletes, he's at the top of his game and a world-class performer. This affiliation will help bring the Nutrilite brand name and story to an even wider audience. You can see the announcement as it occurred yesterday in Barcelona at Nutrilite.com. |
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