All tied up in Ribbon

Feed: Sales Speak
Posted on: Friday, March 14, 2008 11:27 AM
Author: Susan Julien-Willson
Subject: All tied up in Ribbon

For the last few months, my world (and the Ribbon Program team's universe) has been rockin' and rollin' with Ribbon. Ribbon Gift Cards. Ribbon Gift Collections. Ribbon Steps to Success Brochure, Ribbon How it Works flier, Ribbon Presentation Brochure, Ribbon testimonials from IBOs.Ordermygift.com. Ribbon Retailer. Ribbon Order Form. Ribbon FAQs. Ribbon Customer Presentation CD with two great video clips on how Ribbon works ... did you read that? Yes, it's true! These video clips are like commercials that capture the emotional pull of choosing the perfect gift, giving the perfect gift, and receiving the perfect gift. The current CD is selling big time so we can't wait to roll out the new one with the heartwarming, informative video clips. It's coming on April 1, along with the Sales Kits and more merchandising materials. As excited as I am about all of it, I am also a tad stressed by it. (This is why I work out at the fitness center!) I know mistakes happen and Ribbon is no exception. We discovered one that ended up in print on the back of the Steps brochure. I'm going to tell you about it so you can know ahead of time. It's good news for you. The price list on the back of the brochure lists the Customer Presenation CD 5-pack price as $16. GUESS WHAT? It's really just $10. The guesstimate was $16 originally ... and well, we worked hard to get the price down ... and obviously, it did get all the way down to 5 CDs for $10. But, darn, it still says $16 on the back of the Steps Brochure. I woke up last night from a dream of myself tangled up in the purple ribbon and twirling around and around and around with the numbers 5, 10 and 16 woooshing by. It appears the error was on my mind. I know mistakes happen. Regret does too. I regret missing this error before the brochure printed. I really hate it when imperfections are revealed--I know not everything is perfect or runs perfectly, but hey, Ribbon is about the perfect gift ... shouldn't everything be perfect in the sales materials? Everyone on the team feels badly about the error, including myself. (You probably already figured that out.) Besides fessing up to the error and asking forgiveness, please note: the 5-pack of Ribbon Customer Presentation CDs (40-0857) coming in April is just $10 regardless of what's printed on the back of the Steps Brochure. May that be rich news for you.

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