FW: XSPRESS MARKETING NEWS - Lessons From The XS Trenches

 

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July 2008 - volume 8 issue 7.2 LESSONS FROM THE XS TRENCHES: Retail Success Tips • When it comes to consumables like XS Energy Drink, remember that mom often holds the purse strings. • If you can, set up shop near an ATM. • Be willing to invest in providing sample sips. Those are among the lessons gleaned by some Independent Business Owners after a recent Retail Sales effort at the Bren Events Center at the University of California, Irvine. Read from IBO Joel Vanderveen’s post-event report: “We sold about $400 or 16 cases at $25 out the door (tax and deposit included), mostly variety packs. Mostly cash and some checks. The venue had an ATM nearby, which was nice. It was a big event with parents and kids. Moms were the exclusive purchasers of the drinks. The venue wouldn't allow us to sell individual cans, but we could sample flavors. We probably sampled about three or four 12-packs total. When people tried two to three flavors, they usually liked them and were interested in the variety pack. We captured info from people who purchased and we had plenty of people interested in purchasing in the future.” So what’s your Retail Sales story? Please send us your summary (300 words maximum, please). Note: Doing so gives us permission to consider your account for a future XS E-mail blast and in other media. It also gives you a chance to get some free XS Gear, as we randomly choose winners from among those who submit their stories each month. FEATURED XSGEAR.COM PRODUCT: Custom XS Presentation Sales Case The XS Presentation Sales Case has the perfect combination of educational tools, marketing information, sales training, and the sleek display of the XS Energy Drink Family to help you learn, teach, and market the XS brand. This custom case will get you up to speed quickly with training on drink information, history, ingredients, success, and profitability. It will give you instant credibility by arming you with comparison charts, a flavor book, media reprints, and an action DVD. One of the most exciting parts of the case is the hidden display of XS! Behind your marketing tools you'll find an insert to display of the line of XS flavors. Visit XSGear.com » HOME | APPAREL | PROMOTIONAL | ACCESSORIES | OTC MARKETING | SPECIALS COPYRIGHT 2008 XSGEAR.COM

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