Amway Global embarks on brand awareness campaign - PRWeek US

Amway Global embarks on brand awareness campaign - PRWeek US: "Amway Global embarks on brand awareness campaign
Alexandra Bruell
August 26, 2008

ADA, MI: Amway Global, a manufacturer of products such as beauty brand Artistry and vitamin supplement Nutrilite, and direct-to-consumer marketer, has embarked on a corporate rebranding campaign to raise awareness of the overall brand in the health and wellness category and phase out the Quixtar name and brand. The company has operated as Quixtar North America/Amway Global but is transitioning to the Amway Global name by 2009. Efforts are geared toward consumers and the company's independent sales representatives, and will feature specific products to aid awareness."