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Quixtar - All Current Articles: "Amway Global Sponsorship with Asafa Powell Ending
Our contact is expiring.

Amway Global has spent a great amount of time evaluating its sponsorship and endorsement portfolio to maximize our resources to support your business.


As a result, we will not be extending the endorsement contract with Asafa Powell. While he has been a positive and engaging supporter of the Nutrilte ® brand, his endorsement does not fit our global strategic direction going forward.


During the past year, our brand has continued to expand our global reach through an endorsement with football icon Ronaldinho and the most successful football club in the world, AC Milan. We remain committed to focusing our energies and resources on these premier sports platforms.

There are two very important deadlines to adhere to as we complete our relationship:



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Effective immediately - Asafa Powell's name and likeness cannot be used in new written, verbal, or online communications. If you're creating a new web page or literature piece, they cannot contain his name or likeness.
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May 1, 2009 - Asafa Powell's name and likeness must be removed from all existing written and online communications. So if you have any existing communications that mention or depict him, you'll have to remov"